MHMD Creative
A studio that makes everyone else look good, finally given an identity as sharp as its work.
A studio that styled everyone but itself.
The work won pitches; the studio's own brand lost them. MHMD needed an identity that matched the confidence of its portfolio, plus a site the team could update without breaking a sweat.
One system, built to show the work.
We locked a type-and-motion grammar — an editorial serif for character, a clean grotesk for structure — and a palette tuned to let the work hold the spotlight. Every page is laid out like a case: one clear idea, generous space, and a single decisive move.
Project index — 4:5
Detail page — 4:5
Motion study — 16:9
A brand that earns the pitch.
Launched in five weeks. The new site frames the portfolio as the headline, inbound enquiries climbed, and the studio runs the whole system in-house.
5 wks
Brief to launch
2.8×
Inbound enquiries vs old site
+62%
Portfolio dwell time
1
System, run in-house